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Big Sky’s Big Moment: How a Top Travel & Ski Destination Is Redefining Mountain Living

For years, Big Sky was the place people whispered about—the insiders-only answer to “Where do you ski, really?” Now, the secret is out in the most global way possible.

Big Sky, Montana has been named the top trending global destination for 2026 in the Expedia/Hotels.com/Vrbo Traveler Value Report—an accolade covered widely by outlets including CNBC.

At the same time, Big Sky Resort has surged in prestige rankings, earning:

• No. 2 ski resort in North America in the Condé Nast Traveler Readers’ Choice Awards

• No. 1 ski resort in the West from SKI Magazine

Add in the opening of One&Only Moonlight Basin—the brand’s first U.S. property and first-ever ski destination—the new Explorer Gondola debuting at Big Sky Resort, and a four-month residency from The Alinea Group’s “M”, and it’s clear:

Big Sky isn’t just on the map—it’s leading it.

From Hidden Gem to Global Headliner

What shifted? The world finally discovered what insiders already knew.

Top Trending Destination for 2026

The Expedia/Hotels.com/Vrbo Traveler Value Report named Big Sky the No. 1 Trending Destination for 2026—a huge indicator of global demand.
→ CNBC coverage

Condé Nast Traveler: No. 2 Ski Resort in North America

Big Sky climbed the rankings, reflecting major reinvestment in lifts, terrain, and experience.
→ Read the list: Top Ski Resorts in North America

SKI Magazine: No. 1 in the West

SKI Magazine’s influential reader survey placed Big Sky #1 among Western U.S. resorts.
→ Explore SKI Magazine Resort Guide

These aren’t niche accolades—they’re the lists high-net-worth alpine buyers pay attention to.

What’s New in Big Sky: Game-Changing Openings

One&Only Moonlight Basin: Ultra-Luxury Enters the Mountain Arena

The eagerly awaited One&Only Moonlight Basin has opened—marking One&Only’s first U.S. resort.
Located in the heart of the Moonlight Basin neighborhood, the brand introduces a new standard for luxury alpine living, wellness, and design.

Explorer Gondola: A Major Lift Upgrade

Set for winter 2025–26, the Explorer Gondola at Big Sky Resort will modernize access—connecting Mountain Village to the Bowl and linking with the Lone Peak Tram. This matters especially for residences in Big Sky Mountain Village and Big Sky Meadow Village, where access and lift clock-time are key selling features.

“M” by The Alinea Group: Culinary Prestige Arrives

The Alinea Group—one of the most celebrated culinary teams in the world—is introducing its pop-up “M” restaurant to Big Sky, bringing a level of luxury and fine dining the Mountain Village has yet to experience. Its arrival positions Big Sky within a global gourmet conversation previously reserved for destination cities, enhancing the lifestyle value for owners in premier neighborhoods such as Spanish Peaks Mountain Club and Yellowstone Club—where elevated dining and curated experiences hold as much weight as ski access.

What All of This Means for Big Sky Real Estate

When a destination makes one splashy list, it’s a headline.
When it stacks accolades across travel, skiing, luxury hospitality, and culinary culture, it becomes a long-term thesis.

Here’s how this current wave of recognition is likely to influence the Big Sky property market:

1. Rising Global Awareness = Deeper Buyer Pool

Big Sky is moving from a “whisper” market to a “short list” market for international and coastal buyers. As it appears in more global publications and rankings, it naturally joins Aspen, Jackson Hole, and Deer Valley in conversations about where to own a serious mountain home.

That broader awareness doesn’t just increase demand for trophy properties—it also supports:

• Stronger resale demand across the price spectrum

• More sophisticated rental markets for well-positioned homes

• A deeper pool of future buyers when owners decide to sell or trade up

2. Amenity-Rich, Access-Driven Locations Gain an Edge

With the Explorer Gondola and Lone Peak Tram integration, homes and condos with true, convenient access to modern lifts stand to see outsized interest. Proximity to future-proofed infrastructure—heated lifts, advanced gondolas, and efficient learning areas—becomes an increasingly important differentiator.

Similarly, adjacency to branded hospitality (like One&Only), curated dining, and village amenities tends to command a premium, especially among buyers seeking a lock-and-leave lifestyle with high service levels.

3. Luxury Hospitality as a Value Anchor

The opening of One&Only Moonlight Basin brings a globally recognized luxury flag into the market. Over time, that typically:

• Elevates expectations for design, architecture, and finishes

• Anchors pricing benchmarks for nearby residential product

• Attracts investors and families who are comfortable in other One&Only, Aman, or Four Seasons markets—and are now looking for a U.S. mountain counterpart

For current owners in Moonlight Basin, Big Sky Mountain Village, and Big Sky Town Center and the surrounding communities, this can translate into a stronger long-term story for both personal use and legacy planning.

For Buyers & Owners: How to Position Yourself in Big Sky’s Next Chapter

If you already own in Big Sky, this is an ideal time to:

• Revisit your property’s rental strategy and pricing as demand climbs

• Consider targeted improvements—from ski rooms and gear storage to outdoor living spaces—that align with how today’s guests and buyers want to live in the mountains

• Stay ahead of future infrastructure changes (like new lift alignments or village enhancements) that might affect access or views over the next decade

If you’re exploring a purchase, focus on:

• Access: How efficiently can you get onto the mountain today—and how will that change once the Explorer Gondola and related projects are fully live?

• Proximity to experiences: Dining, wellness, kids’ programs, and four-season activities are increasingly central to value, especially for multi-generational families.

• Scarcity: True ski-in/ski-out, legacy view corridors, and well-managed communities remain finite, even as demand grows.

Big Sky’s current spotlight moment isn’t a flash in the pan; it’s the visible result of years of investment in lifts, terrain, hospitality, and experience. For many buyers, this is exactly the kind of inflection point they look for—a place still grounded in authenticity, now backed by world-class infrastructure and global recognition.

Ready to Talk Strategy in Big Sky?

As Big Sky steps into the global spotlight—with honors from Condé Nast Traveler, SKI Magazine, and international travel media, and major openings like One&Only Moonlight Basin and “M” by The Alinea Group—you’re positioned for more than scenic slopes. You’re positioned for legacy.

If you’re considering buying, selling, or simply recalibrating your long-term plan in Big Sky, we welcome the opportunity to walk you through what this moment means for your specific real estate goals—on and off the slopes.